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New money-saving active transport campaign launches for Essex residents


14/11/2022
Safer, Greener, Healthier

​​​​​​​Digital campaign provides tips and information on how walking, cycling, e-scooting and using public transport can help cut costs this winter.

Essex County Council has launched a new Safer, Greener, Healthier campaign which promotes the money-saving benefits of sustainable travel.

The campaign, which will run for six weeks and appear on all the main social media platforms, shares tips and information about how cycling, walking, e-scooting and using public transport can help cut costs this winter.

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Safer, Greener, Healthier

Welcome to the Safer Greener Healthier campaign web pages. Our aim is to make it as easy, safe and fun as possible for people in Essex to travel more sustainably - walking, cycling, e-scooting or taking the bus or train – especially for shorter journeys.

Our vision is to deliver safer, greener and healthier travel for current and future users of the transport network in Essex.

Did you know…..?

Up to 43% of car trips in Essex are under three miles, a journey which could, for many people be made on foot (which would take around 30 minutes) or on a bike (a 15-minute ride). 

Our ambition is to:

Create a road environment that is SAFER, encouraging more residents to cycle or walk, especially for shorter journeys.

Work up sustainable transport solutions to ensure that Essex reduces carbon emissions and delivers long-term GREENER benefits.

Deliver long-term public health benefits so that our residents become HEALTHIER.

How are we doing this?

By introducing, supporting and funding various projects across Essex which will encourage and make it easier for people to walk, cycle or scoot more, especially for shorter journeys. These include the introduction of new walking and cycle paths as part of the Active Travel Fund and trialling e-scooters.

Money saving tips

Riding a bike instead of using your car, especially for short journeys can help save you money this winter.
Affordable travel options for getting around Essex using public transport.
Hop on an e-scooter for just 15p per mile.
Walking for shorter journeys could be a way to save money this winter.

Join us to make Essex one of the safest, greenest and healthiest places to live.

Want to get involved?

Follow us on Twitter for latest news and updates.

New cycling and walking routes are being delivered across five towns throughout 2022/23.
As part of the Safer Greener Healthier campaign, we are working on various projects to encourage people to get on their bikes.
Our e-scooter trial across Essex is going from strength to strength.
We want to increase walking across the county, particularly for shorter journeys.
Find out about the Smarter Travel for Essex Network.